06 October 2006

Business Week Introduces Mobile Content

In response to the growing demand for sophisticated and relevant content for mobile devices such as smartphones, PDAs and other handheld computers, Business Week has launched a new portable-electronic content delivery product, Business Week Mobile Edition. Starting in September, all of the high-quality content readers have come to expect from Business Week is now available free of charge at www.businessweek.mobi.

As Business Week advances on the mobile frontier with a new product offering, Microsoft Windows Mobile will support its efforts as the exclusive on-screen advertiser on Business Week Mobile Edition for 2006, and will be integrated into the Business Week Mobile Edition advertising campaign.

As the first global magazine to use the ".mobi" designation, Business Week hopes to provide easy recognition and ease of use to consumers who wish to access its content on their mobile devices. Consumers will soon be able to recognize Web sites specially designed for use by mobile phones by the new ".mobi" suffix, which is being introduced alongside the popular ".com," ".org," and other domains.

"Business Week Mobile Edition presents an ideal platform for providing professionals with timely insight when, where, and how they want it and for our launch sponsor, Windows Mobile, to reach this 'on-the-go' audience," said BusinessWeek.com Senior Vice President and General Manager, Roger Neal.

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